The Master of Science in Integrated Marketing Communications program offered by the WVU Reed College of Media is exclusively online. This enables a student to earn a master’s degree in this fast-growing field from anywhere in the world. In the program, communications professionals learn to align their marketing activities to ensure a constant flow of information to consumers from a variety of media. Students earn a practical, customizable graduate education that is designed to equip them with the skills to emerge as leaders in the field. One hallmark of the WVU IMC program is its learn-it-today, use-it-tomorrow focus that is built into the curriculum and teaches students the importance of applying the best strategies and tactics in reaching key audiences. Students are able to take the knowledge they gain in the classroom and immediately apply it to the challenges faced in their professional careers. The program is taught by a diverse faculty – from marketing directors to academics to entrepreneurs – who are recognized leaders in their fields.
West Virginia University is accredited by the Higher Learning Commission.
Admission to the Integrated Marketing Communications program is based on a holistic, case-by-case analysis of the applicant’s academic record (undergraduate transcript), GRE or GMAT scores, years of relevant professional experience (resume), writing ability and intent (personal statement) and references (letters of recommendation). The GRE/GMAT admission requirement may be waived for interested applicants who have a 3.3 undergraduate grade point average, six or more years of marketing-related work experience, or a master’s degree or higher.
|Tuition and Fees
for academic year 2016-2017
Per Credit Hour
Per Credit Hour
Financial aid is available. Students are encouraged to file the Free Application for Federal Student Aid (FAFSA) form to determine their eligibility for federal and state funds as well as scholarships. WVU’s FAFSA Code is 003827.
The IMC program is unique because of accelerated eight-week classes. The academic year consists of five terms: Early Fall (August to October), Late Fall (October to December), Early Spring (January to March), Late Spring (March to May) and Summer (May to July). The program is 33 credit hours.
The curriculum consists of the following courses:
|IMC 610||Intro to IMC|
This course is taken by itself in the first term and is only offered early fall, early spring and summer.
Core Courses (offered every term)
|IMC 611||Marketing Research & Analysis|
|IMC 612||Audience Insight|
|IMC 613||Brand Equity Management|
|IMC 619||Emerging Media & the Market|
Specialty Courses (offered every term)
|IMC 615||Creative Strategy & Execution|
|IMC 616||Direct Marketing|
|IMC 618||PR Concepts & Strategy|
Electives (offered based on student demand and faculty availability)
|IMC 614||Media Analysis|
|IMC 617||Consumer Sales Promotion|
|IMC 620||Research Methods|
|IMC 621||Current Topics in IMC|
|IMC 622||Multicultural Marketing|
|IMC 623||Global Brand Communication|
|IMC 624||Cause Marketing|
|IMC 625||Advanced Creative Concepts|
|IMC 626||B2B Direct Marketing|
|IMC 627||Healthcare Marketing|
|IMC 628||Applied Public Relations|
|IMC 629||Mobile Marketing|
|IMC 630||Sports Marketing|
|IMC 631||Crisis Communication|
|IMC 632||Political Marketing|
|IMC 633||Entrepreneurship in IMC|
|IMC 634||Digital Storytelling|
|IMC 635||Visual Information Design|
|IMC 637||Internal Brand Communication|
|IMC 639||Content Marketing|
|IMC 641||Social Media & Marketing|
|IMC 642||Web Metrics & SEO|
|IMC 643||Digital Video Production|
Program Capstone Course
The capstone is taken by itself the last term and is only offered in late fall, late spring and summer.